Tuesday, 19 April 2011

My great domain name switch

As many of you might have noticed now, I have spent fusionfox.com to clifton.im. I chose clifton.im because most of the areas of "clifton" are taken (by the squatters, not less), and I like the sound "I" it a. I thought I'd take a second to describe the process of moving from a .com to a new .im long decision.

The fundamental reason for my switch is I want that my freelance to be closely associated with my name company. In the market of freelance design, my experience has been that if you are a personal store, you must try and look like one. Trying to believe that you are a large company, or even a small, is a means of deterrence to shopping for a designer of most companies. A company can generally obtain better conditions of work with a guy at a company with inflated pricing structures and a lot of overhead.

FusionFox has always sounded fresh and fast, but it was a huge pain to the brand over the years. I spent days trying to find logos, and few things never felt right. I also had a customer mention that when talking about me and my company, the reference to "fusionfox" introduced confusion since it sounds similar to "Firefox". So ultimately, I wanted to be Clifton labrum Design and have a short and easy to remember domain name. I have registered a new LLC and I am open for business. FusionFox will not be more. I will keep the domain fusionfox.com for some time to make the transition smooth (it is currently a redirection 301 here).

There are a lot of opinions out there on the superiority de.com/.net/.org and there is no doubt that .com is the most valuable areas autour. But have you noticed what is happening with the companies of our days? They have to come up with the areas which are either really, really long, or somewhat complex to obtain an available. com. In my view, the extension of field becomes less and less important to have a shorter domain (e.g., j.mp, bit.ly, tr.im, etc.) or a more customized or understandable (e.g. clifton.im). I do not think that has made the Internet community has grimace a bit when it comes to international areas. URL Shorteners are very popular now (through Twitter) and I think that these new funky areas show that having a .com is quite relevant in a world where most of the URLs to get a click, not typed. I, for its part, would have much greatcomputers.im type instead of greatandaffordablecomputersystemsllc.com.

After clifton.im, it is really easy to say and I hope more easy to remember that FusionFox. I also bought clif.im and implemented my own URL shortener. I was very pleased to have to establish and strengthen my online identity.

Then welcome to clifton.im-home of my freelance web design shop. Don't forget to enter the new RSS feed.

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